The seismic shifts in the retailing landscape are worrisome to both new and experienced shopkeepers.  Carol L. Schroeder is dedicated to helping her fellow independent business owners embrace these challenges and find success. Schroeder, recently named a finalist for Gifts and Decorative Accessories magazine’s Retailer of the Century, has more than four decades of day-to-day work experience in her award-winning retail store. The 40,000 copies of the first editions of Specialty Shop Retailing sold (in English and Russian) have inspired store owners around the world. The completely revised and expanded 4th edition of Specialty Shop Retailing, together with her popular weekly blog, provide tools every retailer today needs to succeed.

Praise for the new edition of Specialty Shop Retailing:

Specialty Shop Retailing is a must read, full of practical tips and industry insights that go way beyond the basics. This book offers a perspective most books about retailing can’t – it’s written by one of the most successful retailers in the US today.  Linda O

Whether you’ve been at the business of retail for years, or are just starting out, this book WILL help you – so get your hands on it and read it cover to cover!  Debi K

Specialty Shop Retailing will recharge your energy and enthusiasm for owning a small shop, and spark your creativity to try new things. I’m looking forward to the next 10 years with a new perspective and helpful advice thanks to this book!  Sachi K

 


Why should you care about the new GDPR regulations taking effect later this month? After all, the General Data Protection Regulation only governs consumers’ private information in the EU (European Union).  But in our global economy, chances are good that you will be dealing with a European vendor or customer in the future. (read more…)

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The word incentivize is actually about a decade younger than me, although its close synonym — to reward — dates back to the early 14th century.  Clearly providing an incentive for somewhat to take action is not a new concept, and it has of course endured for all this time because it works.

I recently mentioned that I hadn’t had any luck getting rea … (read more…)

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Which makes for a more effective offer — an ad with a discount percentage, or a specific amount off the regular price?  As shopkeepers we may guess at the answer to this question, but it turns out that there is actual scientific research we can use to make our decision.

In his book Contagious … (read more…)

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