The seismic shifts in the retailing landscape are worrisome to both new and experienced shopkeepers.  Carol L. Schroeder is dedicated to helping her fellow independent business owners embrace these challenges and find success. Schroeder, recently named a finalist for Gifts and Decorative Accessories magazine’s Retailer of the Century, has more than four decades of day-to-day work experience in her award-winning retail store. The 40,000 copies of the first editions of Specialty Shop Retailing sold (in English and Russian) have inspired store owners around the world. The completely revised and expanded 4th edition of Specialty Shop Retailing, together with her popular weekly blog, provide tools every retailer today needs to succeed.

Praise for the new edition of Specialty Shop Retailing:

Specialty Shop Retailing is a must read, full of practical tips and industry insights that go way beyond the basics. This book offers a perspective most books about retailing can’t – it’s written by one of the most successful retailers in the US today.  Linda O

Whether you’ve been at the business of retail for years, or are just starting out, this book WILL help you – so get your hands on it and read it cover to cover!  Debi K

Specialty Shop Retailing will recharge your energy and enthusiasm for owning a small shop, and spark your creativity to try new things. I’m looking forward to the next 10 years with a new perspective and helpful advice thanks to this book!  Sachi K

 


Making your shop windows and in-store displays “Instagram-worthy” can lead to some free PR on social media, and also give you some great images to post.  One way to pull your visual merchandising together is to work with a theme — and there are more options available for this than you might think.

If your store sells holiday decor, you undoubtedly do displays th … (read more…)

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I like to think of myself as the #1 cheerleader for independent retailers, but I must admit that I get a bit discouraged every time I read of another store closing due to competition from Amazon. The latest casualty here in Madison, WI is Sacred Feather, a haberdashery (or hat shop, to the uninitiated) located in a charming old home on State Street.  

There is no doub … (read more…)

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If you are looking for a new way to promote your town, shopping district or mall as a shopping destination, a shared gift card may be a good option.  We’ve recently created one to help Monroe Street, the part of Madison, WI where our shop is located, survive a year of roadwork. And we sold an impressive $7,500 worth of cards the month it launched.

(read more…)

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