The seismic shifts in the retailing landscape are worrisome to both new and experienced shopkeepers.  Carol L. Schroeder is dedicated to helping her fellow independent business owners embrace these challenges and find success. Schroeder, recently named a finalist for Gifts and Decorative Accessories magazine’s Retailer of the Century, has more than four decades of day-to-day work experience in her award-winning retail store. The 40,000 copies of the first editions of Specialty Shop Retailing sold (in English and Russian) have inspired store owners around the world. The completely revised and expanded 4th edition of Specialty Shop Retailing, together with her popular weekly blog, provide tools every retailer today needs to succeed.

 


Looking for ways to attract shoppers in the Millennial (born 1997-1995) and Gen Z (born in 1996 and after) age categories to your store? One key way is to offer activities that will appeal to both young parents and their children.  Families are often looking for things to do together, especially on weekends.

Holidays offer a perfect opportunity to create a community family event. Think beyond visits with Santa … (read more…)

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It’s always great to get together with other retailers to share ideas. At a recent roundtable in Las Vegas, several store owners mentioned that they are now offering gift wrapping service — for merchandise not purchased in their shop. With department stores no longer offering gift boxes or wrapping (not to mention online retailers that have never made this an option) this is a apparently a niche that can be a real profit center.  It’s also a great way to bring potential customer … (read more…)

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One of my favorite quotes from a retailer about the last edition of Specialty Shop Retailing is this one: “I have read, highlighted, marked up and re-read this book so many times it groans when I pick it up!” It’s been so much fun for me to hear from shopkeepers around the world about how helpful they have found the first three editions of my book, which sold over 40,000 copies and were translated into Russian. I am very happy to announce that the fourth editio … (read more…)

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