These blog postings are intended to give you ideas and support in your entrepreneurial journey. The road is not without its bumps, but together we can make the ride smoother!  I invite you to read my book, Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store , published by John Wiley & Sons, for more information.

A special welcome to those of you coming to this blog through Gifts and Decorative Accessories magazine! It has been my privilege to write for Gifts and Dec for over 15 years, and I am pleased to be able to keep in touch with subscribers through my blog as well as my regular columns.

You can get this blog delivered to your inbox every Monday by sending your name and e-mail address to specialtyshopretail@me.com. To unsubscribe, just send an email with unsubscribe as the heading.


Babysitter

One of my sales reps reported facing a dilemma recently. She stopped in a store she sells to while out shopping with friends, and was surprised to find the young employee behind the counter listening to music on his phone — with headphones on. She was not sure whether she should report this to the shop’s owners, but decided that it was in their best interest, and her own, to do so.  After all, her success as a sales rep is dependent upon the success of her retailers.

(read more…)

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flash-sale

The idea of a flash sale may have originated in the world of commerce, but there is no reason why a bricks and mortar store can’t create a sense of urgency among its fans using this technique.  The key is to make the offer very exciting so that consumers feel the need to respond right away.

One option is to offer goods that are in limited supply on a first come, first serve basis during the sale’s time per … (read more…)

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toilet paper with usd

If you’ve borrowed money to capitalize your store, you are probably paying around 8% interest on the loan. Assuming you can’t negotiate that down to a lower rate, you may want to look at what you are paying for toilet paper.

Yes, you heard me right.  If you can’t save money on your business loan, you should be looking for other ways to economize in order to protect your bottom line.  Toilet paper is an … (read more…)

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