These blog postings are intended to give you ideas and support in your entrepreneurial journey. The road is not without its bumps, but together we can make the ride smoother! I invite you to read my book, Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store , published by John Wiley & Sons, for more information.
A special welcome to those of you coming to this blog through Gifts and Decorative Accessories magazine! It has been my privilege to write for Gifts and Dec for over 15 years, and I am pleased to be able to keep in touch with subscribers through my blog as well as my regular columns.
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Once upon a time, in the early days of the Internet, stores that wanted a web site had to hire a webmaster to create one. Web design required knowing how to use HTML, which was not a skill that most retailers had in their wheelhouse. Even back then, some designers were better than others (I remember seeing sites with a background “wallpaper” of rubber duckies). And despite the fact that one retail expert once said that all stores are the same size on a computer screen, the truth is that sites that cost hun … (read more…)
That may change for retailers who are unprepared for the “liability shift” coming up soon as part of the movement towards “chip” cards. According to (read more…)
We all have a pretty good idea of what it means to be a sales rep in the gift industry — but what if there was a new way for some major vendors, and large sales agencies representing key lines, to structure the role of their sales reps in the future? A recent chance meeting with a young man in the sporting goods/outdoor industry gave me some insight into a different way of looking at what I assumed was the only way to do things.
Instead of being on a commission, this rep’s sal … (read more…)