These blog postings are intended to give you ideas and support in your entrepreneurial journey. The road is not without its bumps, but together we can make the ride smoother! I invite you to read my book, Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store , published by John Wiley & Sons, for more information.
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It’s not easy being an independent retailer these days, and one key to success may be to take the emphasis off the work “independent”. To paraphrase the Beatles, we do better when we “get by with a little help from our friends.”
There are five key partnerships that can help your shop survive and thrive:
1. Your Staff – they are often the front line, working day in and day out to provide great customer service. Be sure to see their input frequently, and to give them meaningful responsibi … (read more…)
As we got off the airplane on a recent trip, the Delta flight attendants and pilot gathered at the doorway to say goodbye to us in what seemed like a personal and kindly manner (totally in opposition to the rude David Spade flight attendant who made the term “Buh Bye” famous back in 1994). The sincerity of their words were perhaps influenced by the fact that as soon as we got into the terminal we were handed a card inviting us to participate in an online customer service survey … (read more…)
A recent article by Hayley Peterson in Business Insider states that “the most successful stores in retail have one thing in common — they’re ugly.” And why are these businesses, such as Aldi and Dollar General, so successful? Because unflattering lighting, industrial shelving and mass quantities of every item equate in the consumer’s mind with low prices.