A few photos from our store:


AboutMe4It is my hope that these blog entries will help increase your chances of success as an independent retailer, or other small business owner.  My husband Dean and I have co-owned Orange Tree Imports in Madison, WI for over 35 years, and we’ve experienced many ups and downs over those years.  I’ve shared what we’ve learned in my book, Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store (John Wiley & Sons), which is now in its third edition, and I look forward to sharing more ideas and insights with you through this blog, my free podcast entitled Specialty Shop Retailing, and my bimonthly columns in Gifts and Decorative Accessories magazine.