The seismic shifts in the retailing landscape are worrisome to both new and experienced shopkeepers.  Carol L. Schroeder is dedicated to helping her fellow independent business owners embrace these challenges and find success. Schroeder, recently named a finalist for Gifts and Decorative Accessories magazine’s Retailer of the Century, has more than four decades of day-to-day work experience in her award-winning retail store. The 40,000 copies of the first editions of Specialty Shop Retailing sold (in English and Russian) have inspired store owners around the world. The completely revised and expanded 4th edition of Specialty Shop Retailing, together with her popular weekly blog, provide tools every retailer today needs to succeed.

Praise for the new edition of Specialty Shop Retailing:

Specialty Shop Retailing is a must read, full of practical tips and industry insights that go way beyond the basics. This book offers a perspective most books about retailing can’t – it’s written by one of the most successful retailers in the US today.  Linda O

Whether you’ve been at the business of retail for years, or are just starting out, this book WILL help you – so get your hands on it and read it cover to cover!  Debi K

Specialty Shop Retailing will recharge your energy and enthusiasm for owning a small shop, and spark your creativity to try new things. I’m looking forward to the next 10 years with a new perspective and helpful advice thanks to this book!  Sachi K

 

Curious about the future of independent retailing? 

The International Housewares Association has posted an audio version of my interactive session on this topic that was part of their Innovation Theater during the March, 2019 International Home and Housewares Show.  Just click on this link to listen.

 


Like many people, I’d never used Zoom before COVID-19. I now have as many as three Zoom meetings a day, and I’m not alone. According to a late April, 2020 article on The Verge, “Zoom usage has soared from 10 million daily meeting participants back in December to 300 million this month.” I finally broke down and got my own (read more…)

FacebookpinterestmailFacebookpinterestrssmail

Mark Zuckerberg announced on May 19 that his company will soon be rolling out Facebook Shops as a way for small stores to market to consumers through Facebook and Instagram.  With the restrictions that we’re facing in the ways we are able do business during the pandemic, this is welcome news even to those of us not currently involved i … (read more…)

FacebookpinterestmailFacebookpinterestrssmail

Hand washing has been elevated to heroic status as we try to limit the spread of COVID-19 – and as our stores reopen, it is clear that frequent hand washing and other cleaning protocols are essential in keeping our employees safe as well as our customers.  The ideas below are based on what we know today, however I realize that this may change as our knowledge of the virus expands.

All stores are now expected to provide hand sanitizer.  According to the CDC, this alcohol-b … (read more…)

FacebookpinterestmailFacebookpinterestrssmail
Facebookpinterestmail Facebookpinterestrssmail

SaveSave

SaveSave

SaveSave

SaveSaveSaveSave

FacebookpinterestmailFacebookpinterestrssmail