The seismic shifts in the retailing landscape are worrisome to both new and experienced shopkeepers.  Carol L. Schroeder is dedicated to helping her fellow independent business owners embrace these challenges and find success. Schroeder, recently named a finalist for Gifts and Decorative Accessories magazine’s Retailer of the Century, has more than four decades of day-to-day work experience in her award-winning retail store. The 40,000 copies of the first editions of Specialty Shop Retailing sold (in English and Russian) have inspired store owners around the world. The completely revised and expanded 4th edition of Specialty Shop Retailing, together with her popular weekly blog, provide tools every retailer today needs to succeed.

Praise for the new edition of Specialty Shop Retailing:

Specialty Shop Retailing is a must read, full of practical tips and industry insights that go way beyond the basics. This book offers a perspective most books about retailing can’t – it’s written by one of the most successful retailers in the US today.  Linda O

Whether you’ve been at the business of retail for years, or are just starting out, this book WILL help you – so get your hands on it and read it cover to cover!  Debi K

Specialty Shop Retailing will recharge your energy and enthusiasm for owning a small shop, and spark your creativity to try new things. I’m looking forward to the next 10 years with a new perspective and helpful advice thanks to this book!  Sachi K

 


Forrest Gump famously said “Life is like a box of chocolates. You never know what you’re gonna get.”  And while surprises may be delightful when it comes to sweets, planning for the right assortment of merchandise will make you a better retailer.

The success of your store depends on having what customers expect, and what customers want.(read more…)

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The phrase name “Venmo Me” is already in wide use among the tech-savvy, and yet this way of paying for purchases may not be familiar to all shopkeepers. That is in part because the program was originally used by friends or colleagues to share expenses, and has only recently become yet another cash-free payment option for retail stores and online businesses.

Paypal now owns (read more…)

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Dee-Ann Durbin wrote in a recent AP article that “Hotel and home-sharing companies don’t just want to sell you a room anymore. They also want to sell you an experience.”  And what is one of the most popular experiences for people on vacation? Shopping!

The trend towards spending money on experiences rather than material goods, which is the topic of my (read more…)

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