The seismic shifts in the retailing landscape are worrisome to both new and experienced shopkeepers.  Carol L. Schroeder is dedicated to helping her fellow independent business owners embrace these challenges and find success. Schroeder, recently named a finalist for Gifts and Decorative Accessories magazine’s Retailer of the Century, has more than four decades of day-to-day work experience in her award-winning retail store. The 40,000 copies of the first editions of Specialty Shop Retailing sold (in English and Russian) have inspired store owners around the world. The completely revised and expanded 4th edition of Specialty Shop Retailing, together with her popular weekly blog, provide tools every retailer today needs to succeed.

Praise for the new edition of Specialty Shop Retailing:

Specialty Shop Retailing is a must read, full of practical tips and industry insights that go way beyond the basics. This book offers a perspective most books about retailing can’t – it’s written by one of the most successful retailers in the US today.  Linda O

Whether you’ve been at the business of retail for years, or are just starting out, this book WILL help you – so get your hands on it and read it cover to cover!  Debi K

Specialty Shop Retailing will recharge your energy and enthusiasm for owning a small shop, and spark your creativity to try new things. I’m looking forward to the next 10 years with a new perspective and helpful advice thanks to this book!  Sachi K

 


Every state has its own version of unemployment insurance requirements, designed to protect individuals who are laid off or let go. The American version of the unemployment insurance program, which originated in England, was established at the height of the Depression to help the many people struggling without jobs. Coverage provides a certain level of compensation for a limited amount of time, and usually there is a requirement that individuals actively seek work.

“To supp … (read more…)

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An influencer is defined as “an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.” Typically an influencer is actively engaged with social media followers in a particular niche – so it can be really helpful to make sure you’re in touch with any influencers active in your target market.

How do you find them? A good way to start is to see if anyone is writing a blog, … (read more…)

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Wine walks, art tours, chocolate crawls – these are all events that can help get customers to visit a number of stores in an area. Shoppers buy a ticket or are given a passport and a list of participating businesses, and make their way from one venue to the next. The Vintage Shop Hop takes this idea to a much larger scale, including over 450 retailers in a two-state area in a self-guided tour of vintage stores, antique malls and women’s boutiques during the first … (read more…)

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