The seismic shifts in the retailing landscape are worrisome to both new and experienced shopkeepers.  Carol L. Schroeder is dedicated to helping her fellow independent business owners embrace these challenges and find success. Schroeder, recently named a finalist for Gifts and Decorative Accessories magazine’s Retailer of the Century, has more than four decades of day-to-day work experience in her award-winning retail store. The 40,000 copies of the first editions of Specialty Shop Retailing sold (in English and Russian) have inspired store owners around the world. The completely revised and expanded 4th edition of Specialty Shop Retailing, together with her popular weekly blog, provide tools every retailer today needs to succeed.

Praise for the new edition of Specialty Shop Retailing:

Specialty Shop Retailing is a must read, full of practical tips and industry insights that go way beyond the basics. This book offers a perspective most books about retailing can’t – it’s written by one of the most successful retailers in the US today.  Linda O

Whether you’ve been at the business of retail for years, or are just starting out, this book WILL help you – so get your hands on it and read it cover to cover!  Debi K

Specialty Shop Retailing will recharge your energy and enthusiasm for owning a small shop, and spark your creativity to try new things. I’m looking forward to the next 10 years with a new perspective and helpful advice thanks to this book!  Sachi K

 

Curious about the future of independent retailing? 

The International Housewares Association has posted an audio version of my interactive session on this topic that was part of their Innovation Theater during the March, 2019 International Home and Housewares Show.  Just click on this link to listen.

 


How do new customers find your store? This is an important question to ask shoppers from time to time so that you can evaluate your marketing efforts.  Do most of them come in because they happen to be in the area? Do they see your ads on social media or in print publications?  Are radio ads helping to spread the word about your store?

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What does the image above have to do with spices?  If you are a fan of Penzey’s Spices of Milwaukee, Wisconsin, you would know that their public persona is as much about their politics as it is about their products.  Those who sign up for their newsletter, Voices of Cooking, receive recipes, tips, and “reminders that you are not alone in caring about others … (read more…)

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Few communities in America have escaped the decline in retail businesses that has resulted from the changes in the marketplace over the past few years. A study this month states that 20% of the retail spaces in Manhattan are either currently vacant or about to be, a phenomenon also hitting shopping streets and malls across the country. (See The Empty Storefront Crisis blog entry from earlier this year.)

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