The seismic shifts in the retailing landscape are worrisome to both new and experienced shopkeepers.  Carol L. Schroeder is dedicated to helping her fellow independent business owners embrace these challenges and find success. Schroeder, recently named a finalist for Gifts and Decorative Accessories magazine’s Retailer of the Century, has more than four decades of day-to-day work experience in her award-winning retail store. The 40,000 copies of the first editions of Specialty Shop Retailing sold (in English and Russian) have inspired store owners around the world. The completely revised and expanded 4th edition of Specialty Shop Retailing, together with her popular weekly blog, provide tools every retailer today needs to succeed.

Praise for the new edition of Specialty Shop Retailing:

Specialty Shop Retailing is a must read, full of practical tips and industry insights that go way beyond the basics. This book offers a perspective most books about retailing can’t – it’s written by one of the most successful retailers in the US today.  Linda O

Whether you’ve been at the business of retail for years, or are just starting out, this book WILL help you – so get your hands on it and read it cover to cover!  Debi K

Specialty Shop Retailing will recharge your energy and enthusiasm for owning a small shop, and spark your creativity to try new things. I’m looking forward to the next 10 years with a new perspective and helpful advice thanks to this book!  Sachi K

 


We all get asked for donations on a regular basis – in fact on a slow day, the requests seem to outnumber the sales. It’s long been our policy to give a gift card to the causes we decide to support, since this usually brings the recipient into the store to shop. For larger donations we sometimes contribute a big, showy item that will be impressive when displayed in a silent auction. But we are about to try something new, at the suggestion of a fellow retailer at the recent Fair Trade Federation conference in Aust … (read more…)

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Gretchen Rubin, author of The Happiness Project, can always be counted on for inspiration and techniques for living a better life. Her latest book, Outer Order/Inner Calm, promises that you can make more room for happiness by decluttering and organizing. This trend towards minimalism, led by Marie Kondo, is not always good news for those of us trying to encourage our customers to buy more stuff – but there are some tru … (read more…)

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You’ll probably see the icons for Facebook, Instagram and Pinterest on the smart phones of most independent retailers. It really helps to  see what your customers are seeing when they visit your pages on social media platforms – and hopefully you are following other businesses like yours, as well as the shops and restaurants near you. Not only is it good to be in the loop, but it’s important to support your colleagues by liking and commenting on their posts.

There are other … (read more…)

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