The seismic shifts in the retailing landscape are worrisome to both new and experienced shopkeepers.  Carol L. Schroeder is dedicated to helping her fellow independent business owners embrace these challenges and find success. Schroeder, recently named a finalist for Gifts and Decorative Accessories magazine’s Retailer of the Century, has more than four decades of day-to-day work experience in her award-winning retail store. The 40,000 copies of the first editions of Specialty Shop Retailing sold (in English and Russian) have inspired store owners around the world. The completely revised and expanded 4th edition of Specialty Shop Retailing, together with her popular weekly blog, provide tools every retailer today needs to succeed.

Praise for the new edition of Specialty Shop Retailing:

Specialty Shop Retailing is a must read, full of practical tips and industry insights that go way beyond the basics. This book offers a perspective most books about retailing can’t – it’s written by one of the most successful retailers in the US today.  Linda O

Whether you’ve been at the business of retail for years, or are just starting out, this book WILL help you – so get your hands on it and read it cover to cover!  Debi K

Specialty Shop Retailing will recharge your energy and enthusiasm for owning a small shop, and spark your creativity to try new things. I’m looking forward to the next 10 years with a new perspective and helpful advice thanks to this book!  Sachi K

 


The environmental hazards of plastic straws are making headlines at the moment, but the debate about the use of plastic bags by retailers has been raging for some time. It has been four years since California first enacted legislation imposing a statewide ban on single-use plastic bags at large retail stores, as well as a 10-cent minimum surcharge for recycled paper bags, reusable plastic bags, and compostable bags at certain locations. Other states and municipalities have followed s … (read more…)

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If only vendors shipped everything on order every time — wouldn’t that make our lives as retailers so much easier? But the reality is that there are frequently products out of stock at the time a shipment is being picked and packed. When you mark an order “ship complete,” you may never get any of it.

When you are the customer, you get to determine how you want a back order (often abbreviated as b.o.) ha … (read more…)

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Have you considered creating a video for your store?  It’s a great way to promote your business through social media, and to give online visitors a sense of the people behind your business.  We’ve just created a new one for Orange Tree Imports, so I thought I’d share a few tips.

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