The seismic shifts in the retailing landscape are worrisome to both new and experienced shopkeepers.  Carol L. Schroeder is dedicated to helping her fellow independent business owners embrace these challenges and find success. Schroeder, recently named a finalist for Gifts and Decorative Accessories magazine’s Retailer of the Century, has more than four decades of day-to-day work experience in her award-winning retail store. The 40,000 copies of the first editions of Specialty Shop Retailing sold (in English and Russian) have inspired store owners around the world. The completely revised and expanded 4th edition of Specialty Shop Retailing, together with her popular weekly blog, provide tools every retailer today needs to succeed.

Praise for the new edition of Specialty Shop Retailing:

Specialty Shop Retailing is a must read, full of practical tips and industry insights that go way beyond the basics. This book offers a perspective most books about retailing can’t – it’s written by one of the most successful retailers in the US today.  Linda O

Whether you’ve been at the business of retail for years, or are just starting out, this book WILL help you – so get your hands on it and read it cover to cover!  Debi K

Specialty Shop Retailing will recharge your energy and enthusiasm for owning a small shop, and spark your creativity to try new things. I’m looking forward to the next 10 years with a new perspective and helpful advice thanks to this book!  Sachi K

 

Curious about the future of independent retailing? 

The International Housewares Association has posted an audio version of my interactive session on this topic that was part of their Innovation Theater during the March, 2019 International Home and Housewares Show.  Just click on this link to listen.

 


In his book All Marketers are Liars, marketing expert Seth Godin famously said “Perhaps the reason price is all your customers care about is because you haven’t given them anything else to care about.”  Pricing is one of the hot issues facing retailers as we reopen during the COVID-19 pandemic.  Should we lure our customers back with markdowns? Has browsing online while sheltering-in-place made them more likely to c … (read more…)

FacebookpinterestmailFacebookpinterestrssmail

“Nothing is so painful to the human mind…as a great and sudden change.”  It would be hard to find a less likely source of retailing inspiration than Mary Shelley’s Frankenstein. But there is no doubt that shopkeepers everywhere have found their personal and business lives subject to a painful, seismic shift due to COVID-19. We could not have anticipated the great and sudden changes that 2020 would bring, and can’t help but feel overwhelmed by them at time … (read more…)

FacebookpinterestmailFacebookpinterestrssmail

It’s one thing to consider the results of national opinion polls – but every state, every community, every shopping district and even every retail store is slightly different from all the others.  The best source of information about what your customers want is your customers.  They “vote” every time that they’re in the store with their dollars, and an alert shopkeeper tracks what consumers are buying – and saying – in o … (read more…)

FacebookpinterestmailFacebookpinterestrssmail
Facebookpinterestmail Facebookpinterestrssmail

SaveSave

SaveSave

SaveSave

SaveSaveSaveSave

FacebookpinterestmailFacebookpinterestrssmail