The seismic shifts in the retailing landscape are worrisome to both new and experienced shopkeepers.  Carol L. Schroeder is dedicated to helping her fellow independent business owners embrace these challenges and find success. Schroeder, recently named a finalist for Gifts and Decorative Accessories magazine’s Retailer of the Century, has more than four decades of day-to-day work experience in her award-winning retail store. The 40,000 copies of the first editions of Specialty Shop Retailing sold (in English and Russian) have inspired store owners around the world. The completely revised and expanded 4th edition of Specialty Shop Retailing, together with her popular weekly blog, provide tools every retailer today needs to succeed.

Praise for the new edition of Specialty Shop Retailing:

Specialty Shop Retailing is a must read, full of practical tips and industry insights that go way beyond the basics. This book offers a perspective most books about retailing can’t – it’s written by one of the most successful retailers in the US today.  Linda O

Whether you’ve been at the business of retail for years, or are just starting out, this book WILL help you – so get your hands on it and read it cover to cover!  Debi K

Specialty Shop Retailing will recharge your energy and enthusiasm for owning a small shop, and spark your creativity to try new things. I’m looking forward to the next 10 years with a new perspective and helpful advice thanks to this book!  Sachi K

 

Curious about the future of independent retailing? 

The International Housewares Association has posted an audio version of my interactive session on this topic that was part of their Innovation Theater during the March, 2019 International Home and Housewares Show.  Just click on this link to listen.

 


A friend recently posted a photo on Facebook of this cute card, received free with a purchase from Walgreens.   She also showed the message that accompanied it encouraging her to “share a little gratitude with the people who matter the most.” She said she appreciated the reminder to send more cards to friends and family members.

The cost of this joint marketing promotion by Hallmark and Walgreens is undoubtedly pretty low – paper … (read more…)

FacebookpinterestmailFacebookpinterestrssmail

A recent New York Times article states that the COVID-19 trend of customers picking up their parcels outside a store may continue beyond the pandemic.  “The popularity of curbside pickup reveals that the future of retail is not just more packages piling up on people’s doorsteps. Beyond satisfying the need for contactless shopping in the pandemic … (read more…)

FacebookpinterestmailFacebookpinterestrssmail

Amazon has been having a banner year – some of it at the expense of independent retailers, as our COVID-bound customers move more of their shopping online.  And now our giant competitor is about the roll out its biggest promotion of the year, Prime Days, on October 13 and 14.  Whether this is a threat or opportunity remains to be seen.

Amazon Prime Day started out as a one-day event in Jul … (read more…)

FacebookpinterestmailFacebookpinterestrssmail
Facebookpinterestmail Facebookpinterestrssmail

SaveSave

SaveSave

SaveSave

SaveSaveSaveSave

FacebookpinterestmailFacebookpinterestrssmail