The seismic shifts in the retailing landscape are worrisome to both new and experienced shopkeepers.  Carol L. Schroeder is dedicated to helping her fellow independent business owners embrace these challenges and find success. Schroeder, recently named a finalist for Gifts and Decorative Accessories magazine’s Retailer of the Century, has more than four decades of day-to-day work experience in her award-winning retail store. The 40,000 copies of the first editions of Specialty Shop Retailing sold (in English and Russian) have inspired store owners around the world. The completely revised and expanded 4th edition of Specialty Shop Retailing, together with her popular weekly blog, provide tools every retailer today needs to succeed.

Praise for the new edition of Specialty Shop Retailing:

Specialty Shop Retailing is a must read, full of practical tips and industry insights that go way beyond the basics. This book offers a perspective most books about retailing can’t – it’s written by one of the most successful retailers in the US today.  Linda O

Whether you’ve been at the business of retail for years, or are just starting out, this book WILL help you – so get your hands on it and read it cover to cover!  Debi K

Specialty Shop Retailing will recharge your energy and enthusiasm for owning a small shop, and spark your creativity to try new things. I’m looking forward to the next 10 years with a new perspective and helpful advice thanks to this book!  Sachi K

 

Curious about the future of independent retailing? 

The International Housewares Association has posted an audio version of my interactive session on this topic that was part of their Innovation Theater during the March, 2019 International Home and Housewares Show.  Just click on this link to listen.

 


What will Halloween be like in 2020? A recent article by the National Retail Federation quoted their annual survey conducted by Prosper Insights & Analytics as showing that “more than 148 million U.S. adults plan to participate in Halloween-related activities. Among those celebrants, safe at-home activities ranked highest: 53 percent plan to decorate their homes, … (read more…)

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A fellow retailer recently asked if we’d like to split an order of custom merchandise intended to promote a political viewpoint she knew we shared.  I gave it some serious thought, but decided to stay with our policy of not using the store to promote a specific candidate.  It is important to me that we acknowledge the fact that some of our customers and employees may not share our political views. (read more…)

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Back in March, many of us hoped that the pandemic would only be a problem for a few months.  It’s clear now that most of 2020 will be impacted by COVID-19, and perhaps even the first half of 2021.  And while there are some stores doing just fine during this challenging time, most of us are struggling with a severe decline in sales. Those dependent on the 4th quarter for profitability are going to be particularly hard hit.(read more…)

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