The seismic shifts in the retailing landscape are worrisome to both new and experienced shopkeepers.  Carol L. Schroeder is dedicated to helping her fellow independent business owners embrace these challenges and find success. Schroeder, recently named a finalist for Gifts and Decorative Accessories magazine’s Retailer of the Century, has more than four decades of day-to-day work experience in her award-winning retail store. The 40,000 copies of the first editions of Specialty Shop Retailing sold (in English and Russian) have inspired store owners around the world. The completely revised and expanded 4th edition of Specialty Shop Retailing, together with her popular weekly blog, provide tools every retailer today needs to succeed.

Praise for the new edition of Specialty Shop Retailing:

Specialty Shop Retailing is a must read, full of practical tips and industry insights that go way beyond the basics. This book offers a perspective most books about retailing can’t – it’s written by one of the most successful retailers in the US today.  Linda O

Whether you’ve been at the business of retail for years, or are just starting out, this book WILL help you – so get your hands on it and read it cover to cover!  Debi K

Specialty Shop Retailing will recharge your energy and enthusiasm for owning a small shop, and spark your creativity to try new things. I’m looking forward to the next 10 years with a new perspective and helpful advice thanks to this book!  Sachi K

 

Curious about the future of independent retailing? 

The International Housewares Association has posted an audio version of my interactive session on this topic that was part of their Innovation Theater during the March, 2019 International Home and Housewares Show.  Just click on this link to listen.

 


So many special occasions feel less special this year – but as retailers, we have the opportunity to help make our customers feel celebrated.   Our shop keeps a record of the birthday month of customers joining our rewards program, and we offer them a wrapped, quality gift if they bring in the postcard we send out.  Although we didn’t do the mailing during the months were were closed this spring, we are now back on track – wit … (read more…)

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“We have heard from small businesses that what they need most right now is customers back,” Elizabeth Rutledge, CMO at American Express, said in an article on CNBC.com. “With this in mind we are launching our largest-ever Shop Small offer and are rallying our global community of cardmembers to support their local businesses and shop small.”

The slogan of this new American Expr … (read more…)

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Consumer racial profiling is the antithesis of the welcoming behavior that most independent retailers take pride in, and yet there is no doubt that it happens.   “Shopping while Black” is a phrase often associated with this type of profiling – African-American customers sensing that they are being treated differently because of their race.  One of the first incidents to be described in this way involved a lawsuit brought by a young Black male accused by an employee … (read more…)

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