The seismic shifts in the retailing landscape are worrisome to both new and experienced shopkeepers.  Carol L. Schroeder is dedicated to helping her fellow independent business owners embrace these challenges and find success. Schroeder, recently named a finalist for Gifts and Decorative Accessories magazine’s Retailer of the Century, has more than four decades of day-to-day work experience in her award-winning retail store. The 40,000 copies of the first editions of Specialty Shop Retailing sold (in English and Russian) have inspired store owners around the world. The completely revised and expanded 4th edition of Specialty Shop Retailing, together with her popular weekly blog, provide tools every retailer today needs to succeed.

Praise for the new edition of Specialty Shop Retailing:

Specialty Shop Retailing is a must read, full of practical tips and industry insights that go way beyond the basics. This book offers a perspective most books about retailing can’t – it’s written by one of the most successful retailers in the US today.  Linda O

Whether you’ve been at the business of retail for years, or are just starting out, this book WILL help you – so get your hands on it and read it cover to cover!  Debi K

Specialty Shop Retailing will recharge your energy and enthusiasm for owning a small shop, and spark your creativity to try new things. I’m looking forward to the next 10 years with a new perspective and helpful advice thanks to this book!  Sachi K

 


“There’s been an armed robbery!” The phone call every store owner dreads came last Monday afternoon. The employee who called assured us that everyone was safe, and that the police were on their way. Fortunately we live only a couple of blocks from our shop, so we got there within minutes.

The police were already on site, talking to the staff member who had been threatened with a weapon if she didn’t hand over the cash. She did the right thing and complied immediately, … (read more…)

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Self-service kiosks are popping up everywhere – even McDonald’s – as retailers and fast food chains struggle to adjust to raises in minimum wage without increasing prices. Walmart is even using robots to monitor stock levels and send photos of empty shelves to employee’s phones, according to a recent AP story by Christopher Rugaber and Anne D’Innocenzio. The hamburger chain Mooyah is training its cooks to pivot on one foot like a basketball player instead of taking extra steps, a move that is intended to enab … (read more…)

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Hopefully your store is filled with customers as we head into the home stretch of the holiday season. It’s ironic that for many of us, the busiest time of the year is followed by one of the slowest times – so it’s essential that you take a bit of time now to think about how you’re going to bring shoppers in during the early months of the new year.

Repeat customers are essential to long-term success for most retailers – and it’s important that you give those shoppers a … (read more…)

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