The seismic shifts in the retailing landscape are worrisome to both new and experienced shopkeepers.  Carol L. Schroeder is dedicated to helping her fellow independent business owners embrace these challenges and find success. Schroeder, recently named a finalist for Gifts and Decorative Accessories magazine’s Retailer of the Century, has more than four decades of day-to-day work experience in her award-winning retail store. The 40,000 copies of the first editions of Specialty Shop Retailing sold (in English and Russian) have inspired store owners around the world. The completely revised and expanded 4th edition of Specialty Shop Retailing, together with her popular weekly blog, provide tools every retailer today needs to succeed.

Praise for the new edition of Specialty Shop Retailing:

Specialty Shop Retailing is a must read, full of practical tips and industry insights that go way beyond the basics. This book offers a perspective most books about retailing can’t – it’s written by one of the most successful retailers in the US today.  Linda O

Whether you’ve been at the business of retail for years, or are just starting out, this book WILL help you – so get your hands on it and read it cover to cover!  Debi K

Specialty Shop Retailing will recharge your energy and enthusiasm for owning a small shop, and spark your creativity to try new things. I’m looking forward to the next 10 years with a new perspective and helpful advice thanks to this book!  Sachi K

 


It’s easy to get discouraged about the state of retailing — and I bet you wouldn’t have trouble coming up with a list of the ten worst things about being an independent shopkeeper. But it’s better for our businesses, our employees and our customers if we stay positive – so here is my list (which started out being just five things, but I once I got into the spirit I had to keep going).

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The current shortage of potential employees is changing the way some independent retailers do business – owners are working more, and some shops are cutting back their hours. With unemployment hovering at around 2% here in Madison, Wisconsin, we  get very few applicants when we have an opening.

One of our neighboring businesses, Bloom Bake Shop, reports that they hav … (read more…)

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Are you making good use of Instagram Stories? The idea was apparently inspired by Snapchat, the popular disappearing social media platform on which messages, photos and videos “self-destruct” 10 seconds after they are viewed. Snapchat Stories is a feature that allows the sender to share one day’s worth of pictures that can be viewed together, repeatedly, for a longer period of twenty … (read more…)

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