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enter site Here’s a great idea for an in-store or online promotion: combine cause marketing with BOGO, the popular “buy one, get one free” concept, to offer Buy One, Give One.  A few big companies have been doing this for years, specifically the shoe company TOMS. Their promise to give a shoeless child in Africa a pair… Read More

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http://udale.com/product-category/charcuterie/feed/ Gift cards are a great way to bring customers into your store, especially after the holidays. And they may also be a source of unexpected income, because according the advisory company CEB TowerGroup, quoted on MarketWatch, about $1 billion of the $130 billion gift cards purchased each year are not redeemed. Many people who do… Read More

I Want To Buy Amoxicillin Fidget spinners made quite a splash in the gift world, and there are still a few manufacturers coming out with new styles and colors. But how do you know if it’s still a hot category – short of investing in inventory and seeing how it sells? It turns out that Google offers a trend chart… Read More

http://wellbeingclinic.com/wp-cron.php?doing_wp_cron=1542065016.0739119052886962890625 How will you be celebrating Small Business Saturday this year? The 9th annual SBS will be held on November 24 – the Saturday of Thanksgiving weekend. Last year, according to Business Wire, an estimated 43% of American adults shopped or dined small on Small Business Saturday. Why wouldn’t you want to be part of this… Read More

http://laurafahrenthold.com/seemed-like-nice-birthday-present/ There’s an origin story behind every retail shop, and ideally you tell yours in the “About” section on your website. But chances are good that you won’t have the opportunity to tell it in a hard-cover graphic memoir issued by Workman Publishing Company. Julie Gaines and her husband David Lenovitz of Fishs Eddy in New… Read More

here “Advertising moves people toward goods; merchandising moves goods toward people” is a great quote from businessman Morris Hite. As independent retailers, we know the importance of offering an inspiring selection of merchandise displayed in an enticing manner. But deciding about the most effective way to spend advertising money can be more puzzling. There was a… Read More

http://sunseaboats.com/wp-cron.php?doing_wp_cron=1542074822.9617209434509277343750 What role does your shop play in your community? Supporting non-profits in your area is an opportunity to build ties and to enhance your store’s reputation. It’s also great to be in a position to give back to those who support your business – and getting involved locally helps set your independent store apart from… Read More

go The emails and letters from our vendors are starting to trickle in: “we’ve held our prices as long as we can” or “due to changes in trade policies, we regret to inform you that…” It’s been a while since we’ve seen across-the-board increases in wholesale prices, but higher tariffs usually mean an increase the cost… Read More