If you are looking for a new way to promote your town, shopping district or mall as a shopping destination, a shared gift card may be a good option.  We’ve recently created one to help Monroe Street, the part of Madison, WI where our shop is located, survive a year of roadwork. And we sold… Read More

Shopping patterns change when school is out and the temperature rises. I remember as a kid seeing signs advertising “Come in, it’s Kool inside” — a promotion of the pleasures of air conditioned stores sponsored by Kool cigarettes.  Today of course it’s assumed that all stores are cool inside, but that doesn’t diminish the pleasure… Read More

You never know where you may find a creative idea for promoting your shop –  your social media feed might include a baseball team offering a giveaway on Fan Friday. Mine led me to an interesting Fan Friday post by identical twin sisters. Perhaps you haven’t heard of the Harp Twins, also known as Camille… Read More

Why should you care about the new GDPR regulations taking effect later this month? After all, the General Data Protection Regulation only governs consumers’ private information in the EU (European Union).  But in our global economy, chances are good that you will be dealing with a European vendor or customer in the future.   My… Read More

The word incentivize is actually about a decade younger than me, although its close synonym — to reward — dates back to the early 14th century.  Clearly providing an incentive for somewhat to take action is not a new concept, and it has of course endured for all this time because it works. I recently… Read More

Which makes for a more effective offer — an ad with a discount percentage, or a specific amount off the regular price?  As shopkeepers we may guess at the answer to this question, but it turns out that there is actual scientific research we can use to make our decision. In his book Contagious: Why… Read More

It is no secret that high rents are driving some independent retailers out of business.  Real estate commitments are frequently the cause of the dire financial straits facing department and chain stores as well.  Rents in both small towns and big cities have gone up as real estate values increase, with the biggest competitor we… Read More

If your shop is incorporated, you are most likely an S Corp or C Corp.  You may not have even heard of the option of being a B Corp, which is not surprising — because this relatively new type of corporate status mostly reflects an ethical rather than legal position. “B Corps are for-profit entities… Read More

When the telephone rings in our shop, we never know if it will be a valued customer, respected sales rep —  or a phone scam.  After so many years in business, I’m pretty good at recognizing someone out to get us. But not all of our employees realize that there are those who specifically target… Read More

Whether you are just opening your first store, or have already been in business for some time, you may be tempted by an opportunity to consider a second location.  I invite you to think about the opportunities that opening a new branch presents — as well as the pitfalls. Perhaps I should start by mentioning… Read More