I’ve often mentioned that retailers should periodically come through their own front door and look around as if they are a first-time customer.  But today a high percentage of shoppers will go to your website before setting foot in the bricks and mortar store.  If you approach your website with that in mind, what do you find?

Ideally your website has the same look and feel as your shop, and is just as welcoming.  Photos and videos can make a positive impression, and entice the casual browser to seek out your store. Even if your site is not set up for online retailing, you can feature some of your best selling products.

Changing those products out seasonally is one way to show consumers that you are regularly showing your website some love. Be sure that all the other information is current as well, including store hours and special events. If you have hyperlinks to additional pages on your site or to your social media, or a sign-up form for your email newsletter, check periodically to make sure they work.

Does your website offer all the information that a visitor will be looking for? A phone number and email address are essential. According to website provider Sweor, 88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours. Take a look at your site both on a desktop and a mobile phone or other device to make sure the conversion is seamless.

The most important page on your site in any format is the home page, because this is where visitors will get their first impression. Make it a good one!

Happy retailing, 

Carol “Orange” Schroeder