It’s easy to get caught up in the daily aspects of running a store – especially in these trying times.  But it’s worthwhile to dedicate some time away from the shop to revisit the reason you went into business. If you’ve lost some of your focus or enthusiasm, this is a great way to get it back.

As Kyle Zagrodsky points out in an article for Entrepreneur, chances are that the first spark that inspired you to open your store was probably not just the money. It seems to me that there are countless easier, and more dependable, ways to make a living than as a shopkeeper – wouldn’t you agree?

Perhaps you went into business to solve a problem, for example the lack of opportunities for craftspeople in third world countries. You might have wanted to meet a need in your community, such as the demand for bikes and bicycle repair.

Some of us have more personal motivation, such as the desire to share a passion for Scandinavian design, or to create an outlet for the jewelry we make.  Perhaps you wanted to provide meaningful jobs for others, or just to be your own boss.

Your “why” should be a simple statement of purpose describing why you do what you do. Thinking back on your store’s origin story can help you make sure that you are on the right path towards creating the business you imagined.  If the store is no longer bringing you as much joy or satisfaction as you had hoped, consider what changes you can make to steer its course better towards fulfilling your dream.

Happy retailing, 

Carol “Orange” Schroeder