Combating ORC An update of a popular blog post from June 23, 2009 Things have changed, and mostly not for the better, since I wrote about the world of organized crime against retail stores 15 years ago. At that time Stores magazine (the monthly publication of the National Retail Federation) had reported that ORC, or Organized Retail… Read More
Bargain Shopping Vendors that provide retailers with a platform for online ordering are often able to offer us timely access to closeouts. This is so much better for us, as their loyal customers, than having these items show up at a TJ Maxx or other discount outlet. We also appreciate knowing that when we order online directly… Read More
Promoting Staff Picks An update of a popular blog post from November 28, 2011 “I personally recommend this” are powerful words in the interaction between a salesperson and a customer. (OK, not as powerful as “free,” but we need to stay in business!) Shoppers are eager for ideas about what to buy, and as specialty shop retailers we… Read More
Help on Main Street Heart on Main Street was a newly launched program when I first wrote about it just over three years ago. The non-profit had announced that its mission would be helping independent retailers and locally-owned businesses evolve and thrive within their local communities. According to founder Patrick Keiser, they planned to do this by providing tools,… Read More
A Dollar Can Make a Difference An update of a popular blog post from February 8, 2011 I read in a fashion magazine about the common practice of allowing employees to take home beauty product samples received from manufacturers hoping for free publicity. The editor of this publication decided to ask her staff for $1 per item, with all proceeds going… Read More
Lessons from Kindergarten This year marks the 40th anniversary of All I Really Need To Know I Learned in Kindergarten, a book of essays about life by Unitarian Universalist minister Robert Fulghum. While some of the lessons he shares – take a nap every afternoon comes to mind – may not be applicable to our lives as shopkeepers,… Read More
Using Color Psychology An update of a popular blog post from May 20, 2013 You have probably used color blocking in your visual merchandising without realizing that you are applying ‘color psychology” to your displays. According to Michael Dillon, “Color psychology has emerged as a powerful tool in shaping customer perceptions, emotions, and purchasing behaviors. Color harmony enhances… Read More
Letting Go Do you ever have days when you wish you could clone yourself? An independent retailer always seems to have too much to do – routine management tasks, buying, social media posts, advertising, merchandising, and assisting customers. Add to that the time it takes to respond to requests and problems (or even just to answer the… Read More
Wedding Registry for Independents An update of a popular blog post from August 8, 2011 When I first wrote about Jason Solarek’s online wedding registry platform, Bridge was only one year old. There were about 30 brands represented in the database, and the fledgling company had just been selected as a finalist in the British Airways Small Business Competition… Read More
Six Lessons from Trader Joe’s There are few national chains admired for their innovative approach to retailing – but most people would agree that Trader Joe’s is unique in the crowded field of American grocery stores. There are several things Trader Joe’s does differently that independent retailers might want to emulate: We are fortunate to have one of only three… Read More