Avoiding Quiet Quitters The latest term in the HR world is “quiet quitters” – employees who continue to show up at their job, but put in a very minimal amount of effort. According to a shocking recent Gallup poll, at least half the U.S. workforce may fall into this category. There once was a time when a low-performing… Read More
Asking for the Sale A friend recently told me about a motivational seminar he went to years ago. The speaker started out by asking everyone in the room to take out a dollar and throw it into the center aisle. Pretty soon there was a rain of bills aimed at the center of the room. The speaker scooped up… Read More
What is Your Why? It’s easy to get caught up in the daily aspects of running a store – especially in these trying times. But it’s worthwhile to dedicate some time away from the shop to revisit the reason you went into business. If you’ve lost some of your focus or enthusiasm, this is a great way to get… Read More
Retention Tips You’ve probably heard the statistics about how much more it costs to get a new customer than to keep an old one. Often this acquisition cost is quoted as being five to ten times that of keeping a current customer happy. And while there is a certain attrition to be expected from people moving away… Read More
A Signing Bonus Boost Dak Prescott, quarterback of the Dallas Cowboys, recently received a $66 million signing bonus with his four-year contract. While you will undoubtedly not be offering anything remotely close to that astronomic amount, it could be that a signing bonus would help your recruitment efforts in this tight market. Retail stores usually make a signing bonus… Read More
Recession Watch Those of us who were in business around 2008 remember the difficult years when the U.S. economy took a downturn now termed the Great Recession. According to the NBER (National Bureau of Economic Research), there have been ten recessions since World War II. The question that is on everyone’s mind is whether we’re heading for… Read More
A Fresh Sale Idea What do tulip bulbs and toys have in common? They can both be promoted using a sales technique called a Dutch auction – named after a technique used to sell flowers in Holland. Instead of starting low and bidding the price up, the price starts high and descends until someone accepts it. Here is an… Read More
Taking Up the Slack I’m about to download a new app that has been recommended to me by several of my fellow business owners, and I invite you to come along. Slack is a work management tool that allows you to coordinate communication and effort among employees or colleagues. I think it will work for our store’s management team… Read More
Optimizing Your UX Sentences like this can make your head spin if you aren’t used to today’s marketing jargon: “Siloed UX approaches based on traditional channel mentality are preventing organizations from delivering a seamless digital customer user experience to internal and external audiences.” But it’s always fun to learn something new, isn’t it? The term UX stands for… Read More
A Feel Good Podcast Janine Mulone, the owner of Feel Good Retail, introduces herself this way on her website: “For the last decade, I’ve supported indie retail entrepreneurs through moments of growth – new locations, going digital, testing physical, funding, building community and more. There is nothing I am more passionate about than helping retailers like you build strategies… Read More