Shakespeare is famously quoted as saying “I can no other answer make, but, thanks, and ever thanks.”  Sebastian in Twelfth Night was certainly not speaking as a retailer showing appreciation to Antonio as his customer, of course. But we can take inspiration from The Bard in trying to  come up with ways to thank our… Read More

Shopping can be fun, so why not make it a game? The latest trend in social media is location-based services such as Foursquare in which that consumers use their iPhones or other smartphones to explore their city.  Foursquare lets users "check in" to a place when they’re there, tell friends where they are and track… Read More

One of the benefits of interviewing potential new employees is finding out a bit about their previous jobs.  If they’ve worked in retail, we often learn something about how their last employer handled issues such as scheduling, job duties and pay rates.  These topics come up because they are frequently among the reasons that the… Read More

Some twenty years ago Bob Phibbs decided to brand himself as the Retail Doctor, complete with a registered trademark sign.  His credentials may not include any actual academic recognition (understandable, since no one offers an R.D. degree), but his knowledge of the retail business has earned him the respect of those in the field. This… Read More

This summer marks the 20th anniversary of the Americans with Disabilities Act, which seems like a fitting time to review whether shoppers of differing abilities have access to all areas in your store.  When the act was made law in 1990, the movement towards “reducing barriers” was already in progress across the country.  Shops like… Read More

“Is this the best price I can get?” is the one question that Gary Darwin suggests that all buyers be encouraged to ask when placing an order.  I had asked Gary, now vice president at Zrike, for advice to include in my book Specialty Shop Retailing.  And frankly, his answer surprised me — because even… Read More

There is a scene in Freeman Hall’s memoir Retail Hell that does at least sound like Retail Purgatory.  He is being trained, together with a group of other newbies, to use the cash registers at the store he calls “The Big Fancy” (a thinly disguised Nordstrom).  Here is Brandi, the store’s operations manager, providing the… Read More

If someone were to ask you “what’s happening?” at your store, would the answer be “not much”? If so, it shouldn’t surprise you if sales are slow.  You need to give shoppers a reason to come in and shop — and you don’t need to spend a lot of money to make that happen. Social… Read More

We all face many challenges in operating a small business, especially in today’s economy. (I’m really looking forward to the day when I no longer have to use that phrase!)  And few shops are so flush with capital that they always have enough money on hand for expenses and inventory.  So you may think it… Read More