Savvy Scheduling One of the benefits of interviewing potential new employees is finding out a bit about their previous jobs. If they’ve worked in retail, we often learn something about how their last employer handled issues such as scheduling, job duties and pay rates. These topics come up because they are frequently among the reasons that the… Read More
The Doctor is In Some twenty years ago Bob Phibbs decided to brand himself as the Retail Doctor, complete with a registered trademark sign. His credentials may not include any actual academic recognition (understandable, since no one offers an R.D. degree), but his knowledge of the retail business has earned him the respect of those in the field. This… Read More
Accessible to All This summer marks the 20th anniversary of the Americans with Disabilities Act, which seems like a fitting time to review whether shoppers of differing abilities have access to all areas in your store. When the act was made law in 1990, the movement towards “reducing barriers” was already in progress across the country. Shops like… Read More
Getting a Winning Deal “Is this the best price I can get?” is the one question that Gary Darwin suggests that all buyers be encouraged to ask when placing an order. I had asked Gary, now vice president at Zrike, for advice to include in my book Specialty Shop Retailing. And frankly, his answer surprised me — because even… Read More
Training New Hires for Retail Success There is a scene in Freeman Hall’s memoir Retail Hell that does at least sound like Retail Purgatory. He is being trained, together with a group of other newbies, to use the cash registers at the store he calls “The Big Fancy” (a thinly disguised Nordstrom). Here is Brandi, the store’s operations manager, providing the… Read More
Special Events under $40 If someone were to ask you “what’s happening?” at your store, would the answer be “not much”? If so, it shouldn’t surprise you if sales are slow. You need to give shoppers a reason to come in and shop — and you don’t need to spend a lot of money to make that happen. Social… Read More
Lending a Hand We all face many challenges in operating a small business, especially in today’s economy. (I’m really looking forward to the day when I no longer have to use that phrase!) And few shops are so flush with capital that they always have enough money on hand for expenses and inventory. So you may think it… Read More
Every Day is Independents Day The buy local movement has been a great boon to independent retailers and restaurants during a time when small businesses need all the help they can get. Are you doing all you can to take advantage of the positive impact of this movement? One new way to help brand yourself as an independent that has… Read More
Making Your Business Grow A catchy name for your store can take you far, and a catchy name for a non-profit can help it stand out in this crowded field. Instead of referring to their organization by its proper name, Count Me In for Women’s Economic Independence, this organization uses the “Make Mine a Million” slogan that catches everyone’s… Read More
Time for a Break Summer is here, and I hope you’re going to get a chance to get away from your store for at least a short vacation. And no, that buying trip to Atlanta doesn’t count — unless you extend it by a few days and go hike nearby Stone Mountain, or visit the University of Georgia college… Read More