The buy local movement has been a great boon to independent retailers and restaurants during a time when small businesses need all the help they can get.  Are you doing all you can to take advantage of the positive impact of this movement? One new way to help brand yourself as an independent that has… Read More

A catchy name for your store can take you far, and a catchy name for a non-profit can help it stand out in this crowded field. Instead of referring to their organization by its proper name, Count Me In for Women’s Economic Independence, this organization uses the “Make Mine a Million” slogan that catches everyone’s… Read More

Summer is here, and I hope you’re going to get a chance to get away from your store for at least a short vacation. And no, that buying trip to Atlanta doesn’t count — unless you extend it by a few days and go hike nearby Stone Mountain, or visit the University of Georgia college… Read More

We went to a concert last night by a chamber music group with the unusual name of Bach Dancing and Dynamite Society. (Their name isn’t the only unconventional thing about this group, an ensemble of talented musicians willing to take risks with everything except their exceptionally high performance standards.)   One of the things that B… Read More

You may not love sauerkraut (we certainly ate our share Memorial Day weekend at Madison’s Brat Fest, on top of the 200,000 bratwurst served).  But that doesn’t mean you can’t take a promotional tip from the contest being sponsored by Frank’s Sauerkraut, inviting its customers to submit photos of themselves to be put on the… Read More

Our store’s identity was stolen last week.  We discovered that someone (and we know who) had set up an e-commerce site that used our store name and location, and even stole some of the wording from our web site.  I was going to write about that in my blog this week, because the unpleasantness generated… Read More

TEXT TO “GIIV” A GIFT “Giving a gift should be fun, simple, and instantaneous — now it is,” according to the web site of the new L.A.-based Giiv. This web company, like others in Europe and Boston, allows shoppers to select a gift, enter the recipient’s cell phone number and a note, and hit send.… Read More

Robert Spector, who is known for his expertise on Nordstrom’s legendary customer service, has something in common with Margaret Thatcher, Mario Cuomo and Abraham Lincoln.  And you do too! These three political leaders either grew up in a family of shopkeepers (like Spector) or owned a retail store.  In his book The Mom & Pop… Read More

Social networking seems to be such a hot topic for small business owners these days that I’m afraid it may be getting a bit too much attention.  (Most of the trade shows this summer seem to be offering seminars on the topic, I’ve noticed.)  But at the risk of adding to the already crowded field… Read More

A blog about blogs may seem a bit redundant, but in my several years of writing this one, it’s a subject I haven’t covered.  We don’t feature a blog on Orange Tree Imports’ web site, in part because it keeps me busy putting one together every week for you, my fellow business owners. But a… Read More