The start of a new year is the perfect time to set up a calendar of promotions so that you have lots to celebrate in your social media. Not all of these holidays and month-long observations will fit with your store’s product mi, But they are a good starting point! Here are a few examples… Read More

And so 2025 comes to an end – and what a year it’s been! It’s hard to imagine that we’d never really thought much about tariffs before the inauguration on January 20. According to the National Retail Federation, the impact of the new administration’s tariffs on our country’s independent retailers has been mostly negative, resulting… Read More

The word “free” is one of the most effective terms in advertising, but of course it’s not practical to continuously give away products. Fortunately most shopkeepers have something else they can offer: expertise.  What opportunities do you have to turn a retail transaction into a personal experience by teaching your customer something? These little lessons… Read More

An update of a popular blog post from October 20, 2015 It’s bad news when your store to gets in trouble for not paying overtime – but today there may be instances in which this extra expense is worth considering. Before making that decision, it’s important to make sure you’re in compliance with the current… Read More

Did you know that the average credit card interest rate is almost 23%? Some charge as much as a 36% APR (annual percentage rate). In contrast, the variable rate for an SBA loan this year is around 12%.  This means your interest will be about double if you use your cards as a source of… Read More

An update of a popular blog post from November 24, 2014 “We know you have a choice of airlines when you fly, and we appreciate you flying with us” was a popular phrase back in the day – but the truth in that statement is timeless. Customers have countless choices as to where they can… Read More

What’s ahead for the Christmas season? The National Retail Federation was quoted in a recent Women’s Wear Daily article as predicting that 2025 holiday retail sales will grow between 3.7 and 4.2 percent over last year’s levels. This sounds like good news, but the picture may not actually be that bright. Price increases, especially those… Read More

An update of a popular blog post from March 19, 2018 It’s been over a year since Canva congratulated me on having completed 1,500 designs. I can’t imagine how many I’ve done since then – including the graphics that accompany many of these blog posts. But I wanted to revisit all the ways that this… Read More

When Peter Pan and the Lost Boys sang “I Won’t Grow Up” on Broadway in 1954, there was a new word just starting to make the rounds: kidult. While this term originally applied to adults who enjoyed TV programs aimed at children, it is used 70 years later to describe the gift industry trend of… Read More

An update of a popular blog post from December 23, 2013 “The best predictor of future behavior is past behavior” is a popular mantra in the psychology world. Whether it is true that you can predict an individual’s future actions based on their past may be debatable. But in business, the buying patterns of our… Read More