Overtime Concerns There is a common misconception among small business owners that if an employee is paid a salary rather than an hourly wage, overtime rules don’t apply. But in many instances, time and a half is still required for any time worked beyond 40 hours in a seven day period. We found out about this the… Read More
Employee Discounts Make Good Sense An employee discount is one of the least expensive "perks" you can offer, so it pays to be generous. It helps you attract and keep good employees, and we all know the high cost of finding and training a valuable staff member. At our shop we offer our employees all merchandise at cost plus 10%… Read More
Smart Trade Show Shopping As you head off to the trade shows this summer, your smart phone may be as important a tool as a good supply of business cards and comfortable walking shoes. Think of the phone as a mini computer and camera in one, and plan ahead to make the best use of these features. The New… Read More
Small Business is Big Independent retailers nationwide are basking in the glow of the attention focused our way by Small Business Week. A full roster of activities in major cities around the country is being sponsored by the SBA, and many local organizations are saluting the top small businesses in their area. Google is even providing a place for… Read More
YouTube for You Did you know that YouTube is the second most popular search engine in the world? The first is of course Google, which not accidentally owns YouTube. If you want your shop to have a robust presence online, you undoubtedly already have a web site with good SEO (search engine optimization) so that your store comes… Read More
All Over the MAP Setting prices is sometimes more of an art than a science, but MAP pricing is a tool that manufacturers use to try to standardize the retail prices for their products in all outlets. MAP stands for minimum advertised price, which is different than MSRP — the manufacturer’s suggested retail (or list) price. Suggested retail prices… Read More
Morning Rituals “Start your day a little bit better” was a sales slogan for cereal back in the day (here’s a video, in case you’re curious). But unless you are running a big box store that is open 24/7, your store could undoubtedly benefit by getting each day off to a little bit better start — and… Read More
Color Blocking When it comes to fashion, the web site Quora states “Color blocking isn’t for the faint of heart…or for the short of stature.” Happily neither of these cautions apply for retailers wanting to use color blocking in window and store displays — good news for those of you, who like me, are not very tall!… Read More
Storefront Photography An excellent image of your storefront can be useful in so many ways: on your Facebook home page, in your print advertising, on your web page, in entries in competitions such as the Gifts and Decorative Accessories Retailer Excellence Awards, and even on your business cards. Professional photographer Peter Patau recently took the stunning photo… Read More
Pop Up Shops Looking for a way to experiment with owning your own shop, for a short foray into retailing, or for a way to test (or introduce) a new product line? Perhaps instead of using a kiosk or cart, you could open a pop up shop. These temporary retail outlets often take advantage of vacant storefronts (which… Read More