If you want your customers to see your shop through a different lens while shopping online, Seth Godin’s brainchild Squidoo may be just what you are looking for.  Squidoo, which is now 5 years old, is a user-generated website that allows anyone to create single pages (called lenses) on subjects of interest. The concept behind… Read More


HO, HO, HO — holiday’s over, holiday’s over, holiday’s over.  What are you doing this month to bring customers to your store, and to your shopping area?  And I hope your answer isn’t a sale, because today’s shoppers are getting pretty jaded when it comes to discounts.  Winter lasts a long time, especially here in… Read More


Move over, paid vacation, sick days and personal time off. There is a new perk now being offered by some small businesses: v.t.o, which stands for volunteer time off.  And unlike others benefits, this one is a win-win for the employee, the business and the community too. The idea behind v.t.o. is that your company… Read More


Smart phones are becoming common companions in the shopping experience, and are changing the nature of our interaction with our customers.  Have you thought of ways to take advantage of this recent phenomenon? The Orange Tree Imports customer in the photo above is using his iPhone to send his mother a photo of an apron… Read More


Successful marketing through Facebook is dependent on having a lot of friends — or fans — for your shop. It’s a challenge to motivate customers to take the extra step to go to Facebook and click on “like.” I’m inspired by a small tea shop here on Monroe Street in Madison that has over 3,000… Read More


Bringing shoppers into your store should be the goal of all your promotional efforts — and if your promotion benefits a worthwhile organization at the same time, it’s a win-win situation!  Yesterday we hosted an event in our store that raised $1,000 for scholarships for my alma mater, the U.W. Scandinavian Studies Department.  And I’m… Read More


“I personally recommend this” are very powerful words in the interaction between a salesperson and a customer. (OK, not as powerful as “free,” but we need to stay in business!)  Shoppers are eager for ideas about what to buy, and as specialty shop retailers we are in a unique position to make meaningful personal recommendations. … Read More


We love it when our suppliers make their closeouts and overstocks available to our shop instead of selling them to T J Maxx or Marshall’s.  The fact that customers can find products at these discount outlets very similar to the ones we’re offering at full price makes us independent retailers look bad, and cheapens the… Read More


We all learn from our mistakes — hopefully! Neil Patel, who describes himself as a “serial entrepreneur,” has compiled a list of the 17 things he wishes he’d known when he went into business.  He offers them up in a blog entry on Geekwire so that you can avoid making these mistakes yourself. Here are… Read More


The Buy Local mentality is alive and well among our neighboring businesses here on Monroe Street in Madison, WI.  About 40 of the shops, restaurants and service providers on our street offer informal discounts for those who work on Monroe Street (or own their own business). The vast majority offer 10% off goods or services,… Read More