I’m not above “borrowing” a good idea from a mass merchandiser, and here is one that I just saw in Target. Instead of offering $5 off on an item, the store offered a $5 Target gift card — with the idea, I’m sure, that I would come back soon to spend it.  A local appliance… Read More

The most impersonal shopping experience in America may well be the dollar store, where there is no need to even ask the price of any item. And yet there is a “dollar store” in Copenhagen called Søstrene Grene where customers are made to feel like the owners are old friends — even though the persona… Read More

We’ve just come back from two weeks of traveling, which made me think about why tourists make such great customers:  they are relaxed about spending money, they’re excited about seeing things for the first time, and they consider shopping to be part of the travel experience.  Are you doing all you  can to capture this… Read More

If you feature products on your website, you know that it can take a lot of time to keep the photos and information current. The Bridge is an innovative approach to solving this problem for retailers, connecting brands, shopkeepers and customers online by “stocking your website” with images and information.  It is currently only active… Read More

Maybe retailers should add “mind reader” to their job descriptions, because we often have to try to figure out what our customers are thinking without them verbalizing their thoughts. Of course it helps to engage them in small talk rather than starting with “May I help you” — which invariably leads to the conversation-stopping “No,… Read More

How hard is it for customers to find your business — and contact information such as your phone number, your e-mail address, your web site, and your phone number?  Taking a few minutes to try to find this information as if you were a stranger could be very enlightening.   With so much competition in today’s… Read More

The great thing about birthdays is that everyone has one — customers, businesses and even pets.  And everyone enjoys a little extra attention on their special day, no matter what their age. We offer our customer rewards program shoppers a wrapped gift on their birthday, and it is surprising how many stop in to get… Read More

Customers — we couldn’t be in business without them!  Especially in these challenging economic times, it’s important to let all our customers know how much we appreciate the fact that they have chosen to patronize a locally owned store.  We know they have lots of other options, from shopping online, going to a big box… Read More

Do you accept debit cards as a form of payment, and offer a device  to customers so that they can input their PIN codes? When you signed a contract with your credit card processing company or bank, this undoubtedly included a per-swipe fee for this type of debit card use.  The national average for this… Read More

The best way to encourage customers to “like” you on Facebook is to offer entertaining and engaging content that motivates them to want to be on the inside circle for your business. In an adaptation of the 70/20/10 rules for learning and management, SnapRetail suggests that 70% of the content on your Facebook page be… Read More