“Click like if you remember this.”  That simple line (or “Click like if you love _____.”), plus a photo, can score your Facebook page countless shares and likes. And the vitality of your business’s presence on Facebook depends on garnering this kind of interaction. You are probably already familiar with SEO, or search engine optimization,… Read More

“Volume feeds egos, profit feeds families” is Chip Averwater’s Retail Truth #32. I hadn’t ever thought about it that way, but it’s true that the bottom line is ultimately more important as a measure of success than sales volume, isn’t it? In his recently published book entitled Retail Truths: The Unconventional Wisdom of Retailing, Averwater… Read More

One of the young retailers on our street recently wrote on Facebook that she now has a Square Register at  her shop. “I’m so incredibly excited and happy and relieved – it’s the best purchase I’ve ever made for my business,” she posted.  Natalie at Zip-Dang is a talented designer whose fashion creations often make… Read More

“How do we do it? We buy right!” was the advertising slogan of a local appliance store for many years.  And buying is certainly key to the long-term success of any retail store, as good retailers all know.  Having the right merchandise on hand means that your customers will send their momey.  Having merchandise at… Read More

One has only to think back to the retail scene of 25 years ago to realize that things change continuously and dramatically in our field.  Back then, mail order catalogues were predicted to be the downfall of brick and mortar stores (a term that wasn’t even coined until 1992).  Especially in larger stores, displays were… Read More

“Buy American” is a great slogan, and an important means of bringing jobs back to the USA.  But unfortunately there is lingering doubt as to whether customers are willing to pay more money for an American-made product.  The challenge is to source products that are similar in price to imported goods, because it does seem… Read More

Whether you call them a sidewalk sign or an A-frame, you’ll find that people either love them or hate them — and the mayor of Madison, WI has decided that he hates them.  These signs have recently become a ubiquitous part of the landscape in most commercial areas, and there is no arguing that many… Read More

Here’s a new retailing term for you: showrooming.  According to article by Amy Zimmerman in the Wall Street Journal, showrooming is "when shoppers come into a store to see a product in person, only to buy it from a rival online, frequently at a lower price." Amazon helped boost this trend last December when it… Read More

I grew up with the advertising slogan “Four out of Five Dentists Recommend Sugarless Gum to their Patients Who Chew Gum.”  Consumers were theoretically swayed to switch to Trident based on this strong endorsement, without questioning what the fifth dentist was thinking — that sugared gum was a good idea? You too can use statistics… Read More